What Makes a Water Park a Great Investment?

July 26th, 2022

Water parks just don’t seem to stop getting more popular. Despite, or perhaps due to the pandemic, new properties of ever-increasing sizes are being developed all over the world. And it’s not all about square footage. New water park equipment continues to be developed so there’s always something different in each new development.

Water parks are increasingly part of water play areas in larger amusement parks, hotels and resorts, and retail developments, among others.

However, if you’re planning to develop a water park, popularity is just one reason to make the investment.

3 Reasons Why Water parks are a Great Investment

Increasing Revenue

Even before the pandemic set in, water park profitability was on the rise. Among the reasons, there are higher employment rates and added disposable income that comes with it. Interestingly, the opposite is also known to boost the water park attendance. When economies aren’t booming, people tend to stay home more and, you guessed it, find a water park.

Low Start Up Costs, High Expansion Potential

Compared to other investments in amusement properties, water park start up costs are relatively low. And you can start with a spray park or smaller water park. Expansion is not only relatively easy after start-up, but the addition of new water features keeps patrons coming back year after year.

Water Parks Improve Profitability of Existing Facilities

As mentioned, you can add a water park to your hotel or resort property, retail property, like a shopping mall, or to a residential development. In all cases, water parks have shown to increase customer retention and satisfaction. Visitors will stay on your property for longer and spend more when they do.

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